Page views
Unique visitors
and Referrers
A hit is an action on a web site such as when a user view a page or downloads a file.
Page views are defined as measurement of responses from a web server to a page request from the user browser, which is filtered to remove robotic activity and error codes prior to reporting, and is recorded at a point as close as possible to opportunity to see the page by the user.
A visit is counted when a unique visitor creates activity on a web site, measured using sequential page views (clickstream), regardless of the duration of this activity as long as the period of inactivity between page views does not extend beyond 30 minutes.
Unique visitors represent the number of actual individual people, within a designated reporting timeframe, with activity consisting of one or more visits to a site or the delivery of pushed content… each individual is counted only once in the unique visitor measures for the reporting period.
These terms are very important and has different use.
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